In today’s digital world, running a business in any industry can be challenging. All business owners and entrepreneurs now have more opportunities to get in touch with their prospects easily and quickly.
However, the availability of ways to connect with consumers also presents a problem after reading a simple guide to SEO for startups: knowing where to start. This is particularly true when it comes to search engine optimization (SEO).
Here is A Simple Guide To SEO For Startups
Search engine optimization is basically leveraging any search engine, like Google, for traffic. To do so, you must understand the basic strategies to create a search-engine-friendly website. Keep in mind that there are billions of searches done per month. Who knows? Some of these searches may end up on your site.
Fortunately, you can increase the odds of web users landing on your website through planning, education, and ingenuity. Hence, read on to have a brief idea of SEO for startups.
1. Proper Keyword Research
Proper keyword placement begins by researching keywords relevant to your business. The next step is to ensure you’re not using too many keywords on your pages, as your site will appear spammy.
Lastly, keep in mind that keyword research is easier said than done, especially as the whole process involves looking for words and phrases that’ll positively impact your site’s search engine results pages (SERP) positions.
Fortunately, there are tools and software that make the entire process easier. In fact, knowing how to use these tools is an essential step to receiving an SEO certificate for beginners. Here are some common tools that help you find the right keywords:
- Google Adwords Keyword Tool
- Ahrefs Keyword Finder
2. Consider Search Intent
Search intent refers to the purpose of every search query of each web user. That’s why creating a fully optimized website involves putting yourself in the shoes of your customers. In other words, before creating any content, always consider if the content will answer the common questions of your prospects.
Here are four types of search intent:
Navigation: This is when users search the web for a specific website or app. For instance, instead of typing the URL, users may type the brand names in the search bar like typing “Jobber” in the search bar when looking for roofing management software.
Informational: This is when users look for specific information, but they’re not looking for a specific source.
Close up of creative designer workplace with SEO rocket hologram on laptop screen, smartphone, tea cup, and other items on blurry city background. Startup and management concept
Transactional: This is when a user already has a particular service or product in mind, but there’s no specific merchant yet. Hence, this type of search intent involves looking for a merchant that can provide the service or product to the user.
Commercial: This is when a user already has a particular service or product in mind, but the user hasn’t decided what brand to opt for. For example, the user may search for “best invoice template” or “nearest electronic store.”
3. Content Is King
Your website functions as your digital store, making it an important promotional tool for your company. Nowadays, having a well-designed website won’t suffice in attracting clients. You must also exert some effort in creating engaging and comprehensive content.
In other words, SEO doesn’t only involve optimizing your pages for search engines, but you should also optimize your content for readers because the content is king.
Here are tips to optimize your content:
- Write great content. This means focusing on a strong purpose and doing research well.
- Be consistent when uploading new content.
- Use headings.
- Use social media to promote your content.
- Keep it organized and clean
4. Use the right images
The right images will boost your site’s user experience and SEO campaign. So, how can you optimize images?
Keep these tips in mind:
- Use the correct file format, like JPEG or PNG.
- Compress your images so that any images you upload won’t affect your site’s loading speed. Speaking of images affecting your site’s loading speed, you may lazy-load your images. Doing so will have a positive impact on your site’s performance.
- Lastly, don’t forget to create unique alt texts for every image on a page.
This startup SEO guide shares some essential tips for an effective SEO campaign. When applied correctly, your website’s ranking will surely increase. As a result, your startup will become more visible to your target audience. More visibility means higher chances of customers knowing more about your products and services.
However, always remember that SEO is a never-ending process, and the results may not be felt overnight. You must be consistent with your efforts and always employ the latest yet appropriate SEO techniques for your business.
Doing so will allow you to remain ahead of your competitors. Sooner or later, with the help of SEO, your startup will become the go-to source for online consumers.