When building your first website or expanding on your online presence, you may find yourself in a situation where you want to use an expired domain. Reviving Expired Domains can be extremely beneficial in helping your SEO score and boosting your business or brand.
However, they can also harm your online presence if you aren’t careful. When you’re reviving an expired domain, pay attention to the following to ensure that you’re helping your website rather than hurting it.
Reviving Expired Domains [4 Things To Look]
1. Website Content
The content of your website needs to match the domain name you’re using. If it doesn’t, you can confuse users and severely harm your SEO score. Search engines compare your domain name with the copy that’s on your website.
When they don’t match, search engines are likely to flag it as spam and either not show it at all or list it way at the bottom. For example, if you’re a dental office in California, you don’t want to buy the expired domain ‘www.bestnybookstores.com.’
2. Backlink Quality
Backlinks are one of the best ways to help boost your SEO score and get more attention online. Buying expired domains can help you capitalize on the backlinks already established. However, not all backlinks are beneficial. For a backlink to help support your website, it needs to link from authoritative and reputable websites.
If your domain’s backlinks are broken or from less reputable sources, it can harm your SEO score rather than help it. All is not lost, however, if there are poor-quality backlinks to your domain. You can reach out to the owners of the websites with broken or inopportune links and ask them to fix or delete them.
Using permanent redirects allows you to benefit from the SEO potential of expired domains without having to put too much work into actually using them. With redirects, when a user attempts to go to a given domain, they end up at another one instead.
Many companies utilize a variety of domain names to help capitalize on search engine algorithms and get seen more often. With redirects, you only have to design and maintain one website, as it’s the only one that users will actually see.
Whenever you revive an expired domain, you want to make sure you take measures to protect your information. Each unique domain you have increases your risk of a data breach. Cyber threats can corrupt your website data and steal your personal information. When using older domains or new ones, make sure you protect them with Domain Name Security Extensions (DNSSEC)
Reviving an expired domain is a great way to boost your SEO score and help your online presence grow. However, you need to make sure that the domain matches the content of your website and that its backlinks are of high quality.
With the proper amount of security and well-utilized redirects, you can grow your website and boost your search engine results with little effort on your end.
In conclusion, it is good to revive expired domains. The process is simple and it can help you get more traffic to your website. It is important to remember, however, that you need to be careful when choosing a domain name. Make sure that the domain name is relevant to your business and that it is not trademarked.