Ways to Use User Generated Content for Website Overview: We all have heard the phrase that customers are the king. However, in today’s world, the customers have taken a step ahead in just being a king. They check the overall details very deeply of any product or services offered by the brand beforehand.
With the growing competition all around, you need to keep up with your customer’s needs and expectations. As a brand, you want your customers to be engaged on your website too.
One of the greatest ways to do this is by leveraging UGC on your website. But it is important to use it in the correct way to exploit the maximum benefits out of it.
This blog will give you a complete tour of the ways to use UGC. By the end of this blog, all your clouded thoughts regarding UGC will vanish. Wondering how? Keep reading below to find out.
What Is User Generated Content?
Before stepping into the ways of using the UGC (user-generated content), first, try to understand what is UGC.
UGC is any content created by the users of the brand rather than the brand themselves. UGC has gained massive popularity because it comes out from the actual users thereby, increasing the trust among the other new users.
It can be in any form be it reviews, comments, social media posts, images, videos, etc. since they are by the users themselves, it is trustworthy, genuine, and reliable. It helps the brands in several ways too.
Below is the list of the ways to use UGC for your website to ensure success in your marketing efforts.
Ways to Use User-Generated Content for Website
Reviews are an important element of User-Generated Content. They work as checks and balances for your brand. They help in showcasing to your potential customers that you are reliable and trustworthy.
It helps in building strong social proof for the customers and offers external validation to the brand.
You can encourage your customers to write reviews about your brand on a variety of platforms like Yelp, Facebook reviews, Google reviews. They furthermore aid in enhancing the conversion rates too.
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Wondering how to persuade your customers to write reviews for your brand and its products and services? Well, it is super easy. Incentivize them by providing coupons, gift vouchers, reward points, gift cards, or discounts for that matter. You can even send them emails with incentive keywords to engage more participation to write reviews.
As above said, they work like checks and balances for your brand. If you get positive reviews, you will know the best areas of your brand’s products and services. If you get negative ones, you will know which area to work on.
Remember that both positive and negative reviews play a key role in making your brand look authentic and trustworthy!
One of the easiest ways to get the customer content is by running a hashtag contest. This will also help you in quickly gaining many followers on your social media.
Be creative while designing your hashtag. Make sure it is not copied from any other hashtag. With unlimited hashtags available on social media, it is crucial thing to find unique and creative hashtags. It should be easy to spell so that the customers do not have spelling errors while using your hashtag.
Be clear about your hashtag contest guidelines so that the customers know what they are getting into and prepare themselves beforehand. Hashtag contests help in getting a variety of creative UGC that when displayed on the website enhance the overall visual appearance.
One of the most engaging and powerful elements of User-Generated Content is the videos. If you want to increase maximum engagement and user attraction on your website, then displaying user-generated video content is a great option.
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They have a higher chance of getting viral and because of easy shareability, they can help you boost your following like no other visual.
They help in engaging the customers more thereby, reducing the bounce rate and increasing the overall dwell time on your website. When you display video content on the website, the customers would like to explore it more. They won’t mind giving a try to your brand even if you’re a budding one.
In addition to all the benefits mentioned, it will most importantly help in i9ncreasing the sales and conversions of your brand.
Now let us have a look at the benefits of using UGC on the website.
Benefits of Using User-Generated Content for Your Website
Following is the list of benefits offered by UGC.
- Build brand awareness
- Pocket friendly
- Puts customers forefront
- Provides social proof
- Drives purchasing power
- Raises credibility levels
Now you have reached the end of this blog. This blog covered all the basic details you should know about user-generated content. The blog started with defining what is UGC followed by the ways to use it for your website.
The later part of this blog covered the benefits served by it. Since now you have got the knowledge about UGC, use it on your website and see your website reach great heights of success.