“Hey Google, How Voice Search Will Change SEO In The Future?”
Google will give you a short answer and will also send you the top search results to your mail so that you can go through them and get enough idea about it.
Now, if you are thinking that the result that Google will provide you when you are voice searching and the result Google will provide you when you are opting for the usual search will be the same, you are wrong.
They might be the same, but they also might be different.
That means, along with making your website and content search engine optimized for the usual search, you are also required to make the content in such a way that it will come up as the search result for voice search as well.
Voice Search Will Change SEO In The Future
To be honest, the voice search has already started changing the SEO, and it will continue to do so. Here are some of the major effects of voice search on search engine optimization or SEO. You also can get full insights by downloading educational and information videos from The PirateBay for free.
How Voice Search Will Change SEO In The Future?
Knowing more about these things will ensure you work efficiently on making your website and content appear for voice search.
1. Natural language
Obviously, with a reliable and improved voice recognition system, the voice technology is adapted really well by different people using different languages. It means now users can give commands just the way they talk with other humans.
For all those areas of potential confusion, these emerging technologies are looking for improvement in the user experience. Studies have found that 70% of English language voice searches are made in a conversational or natural language.
2. Keyword Length
To be honest, spoken language usually is not as concise as the written word. That is why usually, the queries are longer than the 3 or 4 keyword searches that are more common in GUI or graphical user interfaces.
As per Backlinko, an average voice search consists of 29 words. That means SEO strategies need to focus a little more on long-tail keywords. Also, larger keyword phrases come with a higher probability of conversion.
3. Question Words
Voice searches include more question words, like which, when, how, where, and what. Usually, when a user conducts a search, they usually omit these words. Here all the marketers have to make sure that the content they are providing is enough to give relevant answers.
They also need to look for ways to distinguish between simple questions and those searches that need more comprehensive answers. Generally, all those queries that can be answered with a few words do not generate more traffic.
Around 75% of the voice search results usually rank in the top 3 positions in search engine result pages or SERPs. You might not know that most of the voice searches are answered by the Rich Answer Boxes that are shown at the tip of the SERPs.
All those feature snippets are generally included in 30% of all Google queries. Also, brands never get tired of giving credit to voice search along with the usual GUI search. In order to use the feature snippets brand just needs to appear on the first page.
5. Local Search
Voice technology has already brought an increased emphasis on the utilization and usage of local search. When they are doing voice searches, users more preferably conduct local searches. Studies show that around 58% of consumers use voice search to find local businesses.
Apart from that, around 46% of the users go for voice technology while find information about local businesses daily. That is why, when you are targeting local customers; you need to opt for a marketing strategy and optimize your website for “near me” queries.
When we are talking about voice searches, e-commerce is mostly impacted by it. Consumers are most likely to use voice searches for making purposes. 62% of owners of the voice speaker have made purchases through their home or virtual assistant.
Before making any type of online purchase, 40% of millennials use voice assistants. To be honest, voice assistants are also accelerating the use of voice searches by a wide number. These digital assistants are the best way to optimize for millennials.
7. The Future Is Changing
So, you see, voice searches are indeed changing the future of SEO, and they will continue to do so. It will be best to optimize your website, business, and content pieces for voice search so that it ranks at the top results.
In conclusion, voice search is changing the game when it comes to SEO. Businesses need to start thinking about how they can optimize their website for voice search if they want to stay ahead of the competition. The future of SEO is voice search, so businesses need to start making the necessary changes now.